In just six years, Et Lorem has built a strong reputation, supported by a comprehensive project portfolio from its team of kitchen experts, two design studios, a range of satellite stores, multiple industry award wins, and leadership roles following the appointment of CEO, Jamie Harding, as Education Director, and a member of the board at the Kitchen Bathroom Bedroom Specialists Association (KBSA).
Now moving into its next chapter, Et Lorem is evolving the way it operates, closing the doors to its Reading studio as it creates a more focused model for how its teams collaborate, deliver projects and welcome clients.
Jamie says, “When we opened our first independent retail space in Reading in 2021, the traditional showroom still played an important role in how clients explored kitchen design. Since then, the way people discover, research and make decisions about their homes has evolved considerably.
Today, clients often come to us having already spent time gathering ideas through platforms such as Instagram and Pinterest. They have a much clearer sense of the look, atmosphere and feeling they want to create, and they are looking to us to interpret those ideas in a way that responds to their home and the way they live.
That shift has changed what we believe a design studio needs to be. Rather than trying to display every possible kitchen style, material or finish, we want our spaces to inspire conversation, encourage creativity and give clients the opportunity to experience the quality and detail of what we do. Our Beaconsfield studio reflects that more considered approach, alongside the increasingly collaborative way we work with interior designers, architects and other design professionals.
Reading has played an incredibly important part in the Et Lorem story and our growth over the past six years but today, it no longer serves our needs. As we close the doors to the Reading studio, we are also moving our Head Office and Project Management teams to Winnersh Triangle, creating a dedicated base for the operational and delivery side of the business while our Beaconsfield studio continues to provide the creative environment in which we meet and work with our clients. This is a natural evolution of Et Lorem and of the way our clients now want to work with us. We are taking everything we have learnt from Reading forward as we continue to shape the next chapter of the business.”
STEPPING INTO THE FUTURE WITH ET LOREM
Continuing to look ahead, Et Lorem is building on the momentum of its first six years, evolving its spaces and the way its teams work to support the next stage of the business. In identifying a change in customer behaviour following continued growth across Berkshire, Buckinghamshire, and the Home Counties, Beaconsfield will become Et Lorem’s flagship design studio from September 2026. Et Lorem’s decision to leave the Reading studio is part of a strategic move towards a more flexible, experience-led approach to luxury kitchen design. Jamie explains, “We want to lead by example. Our decision to streamline the business marks the beginning of a new chapter for Et Lorem, and the next stage for our brand within the luxury design space.”
We will continue to welcome clients through our Beaconsfield studio, alongside an expanding network of carefully selected partner locations such as the Home Hub Group, Art of Integration, and Shack, which all have Et Lorem on display in various showrooms throughout the Home Counties.” If you are considering a new kitchen project, we would love to hear about it. Whether you are at the very beginning of your ideas or already have plans taking shape, our team is here to listen, explore the possibilities and help you create a kitchen shaped around your architecture, the feeling you want to create and the people who will live within it. Get in touch with our team or visit us at our Beaconsfield studio to start the conversation.